Earning a “Writing to Influence Colleagues” Micro-credential
The people at the Center for Teaching Quality know that writing is a powerful medium for influencing colleagues because it offers permanence, portability, and accessibility. A survey of highly effective educators showed that many benefited from working with peers through mentorship, professional learning communities, common planning time, and collaboration–finds that reinforce what we already know: such communication is a powerful opportunity for influence.
In this TeachingPartners Live Collaborative, I share ideas and suggestions for a mode of communication with increasing capacity to impact colleagues: the personal blog.
In my webinar I walk through some of the concrete ways in which teachers can employ specific methods to capture their audience’s attention, validate readers’ concerns, acknowledge their values, and connect with their emotions. Specifically, I focus on:
- Introducing and supporting ideas through powerful storytelling and compelling anecdotes
- Promoting the credibility of the author and his or her sources
- Framing the message through the lens of the audience’s values, needs, and emotional sensibilities
- Connecting to the audience through specific word choice that acknowledges readers’ values, needs, and priorities
- Explaining highly technical terms or program-specific acronyms to build a common language around the topic or issue
- Using inductive and deductive reasoning to craft powerful arguments
- Incorporating visual components (graphs, tables, images, and charts) to reinforce ideas, arguments, and calls to action