Take advantage of this supporting research and the references and support recommended in support of the Center for Teaching Quality’s micro-credential.
Supporting Research
- Zeichner, K., and Gore, J., 1990. “Teacher Socialization.” In W. R. Houston (ed.), Handbook of Research on Teacher Education (pp. 329–348). New York, NY: Macmillan, http://education.msu.edu/NCRTL/PDFs/NCRTL/IssuePapers/ip897.pdf
- Behrstock-Sherratt, E., Bassett, K., Olson, D., and Jacques, C., 2014. From Good to Great: Exemplary Teachers Share Perspectives on Increasing Teacher Effectiveness Across the Career Continuum. Washington, DC: AIR,
- http://www.gtlcenter.org/sites/default/files/Good_to_Great_Report.pdf
Resources
Purdue Owl Writing Resources. The Online Writing Lab (OWL) at Purdue University offers an array of writing resources and instructional material. The following links offer explanations and examples of a variety of writing strategies and skills that are essential for influencing an audience.
- APA Style Guide, https://owl.english.purdue.edu/owl/resource/560/01/
- APA In-text Citations, https://owl.english.purdue.edu/owl/resource/560/03/
- Conciseness in Writing, https://owl.english.purdue.edu/owl/resource/572/01/
- Using Research in Writing, https://owl.english.purdue.edu/owl/section/2/9/
- Using Appropriate Language, https://owl.english.purdue.edu/owl/resource/608/01/
- Using Rhetorical Strategies for Persuasion, https://owl.english.purdue.edu/owl/resource/588/04/
Digital Writing 101: Handbooks & Articles on Writing for Web Audiences by Amy Goodloe. This online resource compiles blog post and short web articles on a variety of skills relevant to digital writing and online publication. The first set of links is most useful to address formatting and style for online publications. http://newmediawriting.net/content/resources-on-writing-for-web-audiences/
Five Basic Tips for Digital Media by International Journalists Network. Another web article about how to write to an online audience. This one offers some quick tips to “improve your writing for the Internet,” but focuses mainly on formatting and organizing text. https://ijnet.org/en/stories/how-improve-your-writing-internet
Teaching that Sticks by Chip and Dan Heath. Borrowing from the content of their best-selling book Made to Stick: Why Some Ideas Survive and Others Die, this short article focuses on the six traits that “make ideas stickier,” including storytelling, establishing credibility, and offering concrete images to illustrate abstract concepts. Although it’s not specifically about writing, this resource will help you frame the message for your audience. http://heathbrothers.com/download/mts-teaching-that-sticks.pdf
The SUCCESS Model by Chip and Dan Heath. This simple graphic summarizes the principles of “Teaching that Sticks” in a one-page visual format that would be great to print out and keep close when writing to influence an audience. http://heathbrothers.com/download/mts-made-to-stick-model.pdf
“Made to Stick” Keynote by Chip and Dan Heath. This presentation offers content similar to “Teaching that Sticks” and the SUCCESS poster, but it dives more deeply into the ideas from Made to Stick and offers a summary of the book’s key concepts in an hour-long talk. https://vimeo.com/5079830
Stories That Matter by Marshall Ganz. “The initial challenge for an organizer—or anybody who’s going to provide leadership for change—is to figure out how to break through the inertia of habit to get people to pay attention. . . . We don’t just talk about hope and other values in abstractions. We talk about them in the language of stories because stories are what enable us to communicate these values to one another.” Click to read this three-page article from a lecturer in public policy at Harvard University. http://bit.ly/1JjLP0p
On Writing Well by William Zinsser. “Zinsser’s book On Writing Well provides both a comprehensive guide to writing nonfiction and a useful writer’s reference. He starts with an overview of the writing craft and moves into specific nonfiction writing forms. The book wraps up with the important attitudes that good writers develop.” http://www.bookrags.com/studyguide-on-writing-well/#gsc.tab=0
Exemplars of Writing to a Colleague Audience
- Bill Ferriter, “What are you doing to encourage curiosity in your teachers?” blog post, http://bit.ly/1TUjUuQ
- Justin Minkel, “Filling the gaps,” blog post, http://bit.ly/1KwCIpv
- “The Problem-Solving Power of Teachers.” ASCD Educational Leadership Magazine article, http://bit.ly/1NvN0vf
To access more exemplars and writing support, join the conversation at the Center for Teaching Quality’s (CTQ) Collaboratory Communication Lab, http://www.teachingquality.org/about, http://www.teachingquality.org/content/communications-lab